Do With This What You Will

Do With This What You Will: A Guide to Creative Repurposing and Content Diversification

The internet is awash with content. Standing out in this digital deluge requires more than just creating great material; it necessitates strategic thinking about how that material can be repurposed and diversified to maximize its impact. The phrase "do with this what you will" perfectly encapsulates this approach. It's an invitation to unlock the hidden potential within your existing content and transform it into multiple formats, reaching wider audiences and achieving greater engagement.

This comprehensive guide will delve into the art of creative repurposing, offering practical strategies and actionable examples to help you transform your existing content into a powerhouse of online presence. We'll explore various formats, analyze successful repurposing strategies, and discuss the crucial role of audience understanding in this process.

Understanding the Power of Repurposing

Why bother repurposing content? The benefits are multifaceted:

• Increased Reach: Transforming your content into different formats allows you to reach new audiences on various platforms. A blog post can become a podcast episode, an infographic, or a series of social media posts.
• Enhanced Engagement: Different content formats appeal to different learning styles. By offering a variety of ways to consume your information, you cater to a broader range of preferences and increase the likelihood of engagement.
• Improved SEO: Repurposing your content creates more opportunities for backlinks and keyword optimization, boosting your search engine rankings. Each new piece of content serves as a fresh entry point for your target audience.
• Cost-Effectiveness: Creating new content from scratch is time-consuming and resource-intensive. Repurposing existing content is a significantly more efficient way to expand your online presence.
• Consistency & Authority: Regular content creation, even through repurposing, establishes you as a thought leader and builds trust with your audience. This consistency reinforces your brand's authority and attracts loyal followers.

Repurposing Strategies: Turning One into Many

Let's explore some practical strategies for transforming your existing content:

1. From Blog Post to Other Formats:

• Podcast Episode: A well-written blog post can easily be adapted into a compelling podcast episode. Read the post aloud, adding engaging transitions and sound effects.
• Infographic: Visual learners thrive on infographics. Transform key data and statistics from your blog post into a visually appealing infographic, easily shareable on social media.
• Social Media Posts: Break your blog post into smaller, digestible snippets suitable for different social media platforms. Use compelling visuals and hashtags to maximize reach.
• Video Script: Use your blog post as a foundation for a video script. Create a short, engaging video explaining the key takeaways.
• Email Newsletter: Summarize the key points of your blog post in an email newsletter, offering a link to the full article.
• Webinar/Presentation: Expand on the concepts in your blog post to create a more in-depth webinar or presentation.

2. From Video to Other Formats:

• Blog Post: Transcribe your video and edit it into a comprehensive blog post. Include relevant keywords and internal links.
• Short Video Clips: Chop your video into shorter, shareable clips for platforms like TikTok, Instagram Reels, and YouTube Shorts.
• Podcast Episode: Use the audio from your video as the basis for a podcast episode.
• Infographic: Extract key data and statistics from your video to create an engaging infographic.

3. From Infographic to Other Formats:

• Blog Post: Use the infographic as inspiration for a detailed blog post explaining the information in more detail.
• Social Media Posts: Share the infographic on various social media platforms with a short, engaging caption.
• Presentation Slides: Use the infographic's visual elements to create compelling presentation slides.

4. From Webinar to Other Formats:

• Blog Post: Summarize the key points of your webinar in a comprehensive blog post.
• Video: Record the webinar and upload it to your YouTube channel.
• Podcast Episode: Edit the audio recording of your webinar into a podcast episode.
• Presentation Slides: Create presentation slides based on the webinar content.
• Case Study: Extract a specific case study discussed in the webinar and expand upon it in a written case study.

Audience Understanding: The Key to Successful Repurposing

Knowing your audience is paramount to effective repurposing. Consider:

• Platform Preferences: Where does your audience spend their time online? Tailor your repurposed content to the specific platform.
• Content Consumption Habits: How does your audience prefer to consume information? Are they visual learners, auditory learners, or kinesthetic learners?
• Content Format Preferences: What types of content resonate most with your audience? Focus on repurposing your existing material into formats that align with their preferences.
• Language & Tone: Adjust your language and tone to match the platform and audience. A formal blog post might need to be simplified for social media.

Examples of Successful Content Repurposing

Many successful businesses and influencers leverage content repurposing strategies. Analyzing their approaches provides valuable insights:

• Neil Patel: A master of content marketing, Patel frequently repurposes his blog posts into videos, podcasts, and social media content.
• Gary Vaynerchuk: Known for his energetic videos, Vaynerchuk frequently extracts key takeaways from his videos to create shorter clips for different social media platforms.
• HubSpot: This inbound marketing giant regularly transforms its blog content into ebooks, webinars, and infographics.

These examples illustrate the power of strategic repurposing in expanding reach, engaging audiences, and establishing authority.

Tools and Technologies for Content Repurposing

Several tools can streamline the repurposing process:

• Transcription services: Quickly and accurately transcribe audio and video content into text.
• Video editing software: Edit and repurpose video content into shorter clips.
• Graphic design software: Create visually appealing infographics and social media graphics.
• Social media scheduling tools: Schedule and automate the distribution of your repurposed content across various platforms.

Measuring the Success of Your Repurposing Efforts

Track key metrics to evaluate the success of your repurposing strategies:

• Website traffic: Monitor changes in website traffic from different sources.
• Social media engagement: Track likes, shares, comments, and other engagement metrics.
• Lead generation: Measure the number of leads generated from repurposed content.
• Conversion rates: Track the conversion rates of your repurposed content.

Conclusion: Embrace the "Do With This What You Will" Mentality

The phrase "do with this what you will" should be your guiding principle when approaching content creation. Don't view your content as a single, isolated piece. Instead, see it as a versatile building block that can be transformed and adapted to reach a wider audience and achieve greater impact. By strategically repurposing your existing content and diversifying its formats, you can create a robust, engaging, and highly effective online presence. The key is to understand your audience, choose the right platforms, and measure your results to continuously optimize your strategy. Embrace the flexibility and creativity inherent in content repurposing and watch your online influence grow. Remember to always maintain a high standard of quality in all your content adaptations. A poorly executed repurposing effort can be detrimental to your brand image. Prioritize quality over quantity and focus on creating valuable content that genuinely resonates with your target audience.